“Don’t win to celebrate, celebrate to win.” Usain Bolt G.H. Mumm CEO
Maison Mumm encourages everybody to live their lives with passion, to push the boundaries and dare to win – just like Usain Bolt who became Mumm’s CEO (Chief Entertainment Officer). Maison Mumm believes that the most beautiful victories are not those where we hold others back, but where we push ourselves further.
ABOUT MAISON MUMM
Mumm is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, the world’s n°2 in wines and spirits . With its distinguished heritage dating back to 1827, Mumm is the leading international champagne House in France and third worldwide.
PLEASE DRINK RESPONSIBLY.
Maison Mumm’s new Chief Entertainment Officer Usain Bolt is inspiring the world with his positive mindset by creating daring celebrations with a distinctive Mumm feel. His talents take center stage in a bold new video, in which the fastest man on the planet radiates a winning attitude before even running the race and exposes his personal philosophy:
“Don’t win to celebrate, celebrate to win.”
Pictured G.H. Mumm event Tokyo, Japan (Image Credits G.H. Mumm) All Rights Reserved