Who is Balanda Atis, you ask? Balanda is a chemist for L’Oréal and is the head of L’Oréal’s Women of Color Lab in Clark, New Jersey, who created the Lancôme campaign featuring Lypita Nyong’o fro the new products marketed under the line “Teint Idole Ultra Wear”.
Women of Color Lab Products
Since 2014 L’Oreal Paris’ Beauty Giant has devoted time and resources to develop a line of beauty products which would appeal, or to be more exact “match” the complexions and hues of the masses of women deemed to be “Women of Color” (WOC). The end result has been a line of formulated products specifically for WOC including foundation, lipsticks, and eye makeup.
